BRAND LAUNCH
The Brand Video introduces ResMed’s bold, modern visual identity and brand positioning, reflecting the company’s global scale and commitment to connected care.
— PROJECT INFO
Brand Storytelling, 2D/3D Motion Design, UI Animation, Health Tech
ResMed’s new brand launch video highlights its legacy of innovation while looking ahead, brought to life through clean motion design, a vibrant color palette, and dynamic UI integration. Premiered at the global town hall and shared across social channels, it engaged both internal teams and external audiences around the refreshed brand direction.
STORYBOARDS
Storyboarding helped define the narrative early, aligning key messages with visual pacing. This set the tone, prioritized impact moments, and streamlined design—ensuring every animation and asset served the story.
FINAL VIDEO
Inspired by clean, modern healthcare design systems, every movement detail was crafted to support clarity, confidence, and brand consistency, reinforcing the narrative and bringing the refreshed ResMed identity to life.
— PROJECT OUTCOME/CASE STUDY
Brand Awareness, Brand Adoption, High Internal Engagement
The ResMed Brand Launch Video reintroduced the brand to internal teams and the public, premiering at the global town hall and shared across social channels. As one of the most viewed internal assets to date, it unified teams and clearly articulated the refreshed brand direction, earning high engagement and positive feedback.